Now that we have reached the end of this summer, it’s time to get your business ready for the fall season. As the beaches start to look empty, and people stop grilling outside. It seems soon as the seasons over, so do some activities. For instance you have an outdoor seating area and now that the winds have picked up and the days are getting colder. It’s now not being occupied as much as before.
Consumers draw conclusions from signs
Consumers draw conclusions from signs and signs have potential to increase profits. To determine how efficiently a sign is performing its communication function, thereby increasing customer traffic, sales and potential profits, it should be analyzed from four angles:
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- Gaining attention of a prospective customer
- Communicating a name and a product or service.
- Communicating the correct image.
- Communicating specific customer benefits and seasonal information.
It is necessary to gain the attention of a potential customer before it is possible to communicate with him. If someone passes by your place of business and never really sees your business or sign, no communication was achieved. When evaluating how well a sign gains attention, the following 12 factors should be considered:
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- Color and Contrast
- Visual Competition
- Flashing Capacity
- Message Centers
- Lighted Awnings
- Site and Building Architecture
In future blogs we will explore each of these 12 factors in detail, review how each contributes in gaining the attention of a potential customer, resulting in potential sales and profits. We will also discuss the important roles that communicating a name, product or service, correct image and specific customer benefits are in increasing potential profits with signage.
Planning for your Trade Show or Special Event
Planning for your trade show or special event is serious business. Let our experts of 20 years assist you in seeing your vision through. No matter where you are in the USA, we are here to deliver. We’ll listen and discuss what you are trying to convey and accomplish for your event, establish logos, color schemes, show theme as well as types of signage material and/or media content you need. We’ll also discuss our show production time-frame, installation and dismantle as well as estimated pricing.
Unfortunately, most organizations aren’t set up to print their own signs for anything but the most ad hoc of gatherings. Custom signage can be extremely pricey, however, especially if remembering the need for signage comes late in the event planning process. Sign Expo can design, develop and produce banners, window graphics, sidewalk displays, flags, wall graphics, vehicle graphics, booth displays…if you can put a logo on it, we can create it, with high quality, excellent durability and a price that can’t be beat. We can handle the whole process for you and advise you on the best solutions for your specific event needs, or you can take the wheel and be as directly involved as you want to be.
CLICK HERE for our new sister website for all of your Trade Show and Special Event needs! Once you find what you are looking for, just contact us.
Many stores focus on making sure a customer is wowed upon walking through the door. But as much as the fixtures, displays and signage can help a store succeed, there’s not much benefit unless people are walking through the door in the first place. While the inside of the shop needs to be consumer friendly as possible for the ultimate shopping experience, store’s need to remember the outside of their shop is the first impression, and like they say, you only get one.
Think of how often you pass the stores you shop at. Most people drive the same routes every day, including those same storefronts every time you drive by; the same strip mall with the same tired stores that are competing with the chain stores and mega-retailers. They all begin to look the same, and when everything looks the same your store isn’t getting noticed.
Swing Signs NYC
Swing Signs NYC from Sign Expo
Sign Expo NYC offer unparalleled levels of expertise and professionalism in the design and print of graphics for your business. Working with businesses both large and small, we can offer consultation and advice to guarantee maximum impact whilst keeping well within your budget. We are a sign making manufacturer the Sign Expo NYC location is near Midtown Manhattan. We have over 19 years of experience within the sign trade and a wide knowledge of all sign systems. (more…)
Light Box Signs Provide High Impact
To manufacture quality high impact commercial light fixtures careful consideration must be given to performance, durability and form. The Sign Expo NYC reputation and commitment to excellence will provide lighting solutions that will meet your commercial lighting expectations. (more…)
Sign Expo NYC Location Map
Sign Expo NYC Location Map
725 11th Ave
New York, NY 10019
Why Many People do not see Most of Your Signs
Most people on the sidewalk of your business do not see most of your signage because its over 8 ft tall.
Your Solution: A Board Signs.
The term ‘A board’ refers to the shape of the sign, when viewed from the side you can see 2 boards joined at the top and with a strut between which forms the shape of the capitol ‘A’. Most have a collapsible strut to allow for compact, flat storage.
All A board signs are sold blank. Some units allow you to insert posters while others are classed as permanent.
Sandwich boards were popular in 18th century, and have a largely been supplanted by billboards, which are more effective in advertising to passers-by who are now likely to be automobiles, rather than traveling by foot.
‘A’ Boards purpose is to advertise specials, deals, events, goods and to expose your store to eye level of busy Manhattan sidewalks.
A Boards are also known as sandwich boards.
All ‘A’ boards are sold blank. Some units allow you to insert posters while others are classed as permanent. Another good idea to look into is sidewalk partitions.
Contact us today to get your custom advertisement board!!!
Sign Expo NYC
725 11th Avenue
New York, NY 10019
An Invention that Changed the World in 1450
In 1450 the Billboard was born now it is estimated that there are over 500,000 along the interstate highway system alone.
A billboard is a large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas.
Billboards afford greatest visibility due not only to their size, but because they allow creative “customizing” through extensions and embellishments. Billboard advertisements are designed to catch a person’s attention and create a memorable impression very quickly, leaving the reader thinking about the (more…)